Hi, I’m Shifa Chairunissa, a results-driven Digital Marketing Manager with a passion for data-driven strategies and e-commerce growth. With over 4 years of experience, I have successfully scaled brands on platforms like Google Ads, TikTok Ads, Facebook Ads, and SEO.

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My expertise lies in performance marketing, e-commerce optimization, and data analytics, helping brands maximize ROAS, increase conversions, and optimize key e-commerce metrics (AOV, CVR, CLV). I have a proven track record of leading marketing campaigns that drive millions in GMV and revenue growth.

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Notable Achievements:
✔️ Grew TikTok Shop GMV by over IDR 50B in just six months
✔️ Achieved 20x ROAS on TikTok Ads, surpassing revenue targets by 30%
✔️ Led a product to become #1 in the Eye Treatments category on Shopee & TikTok Shop
✔️ Managed a USD 92.4K ad spend, driving 107K+ clicks & 7M+ impressions on Google Ads.

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I thrive on integrating data science into marketing strategies, leveraging tools like Google Analytics, Python, MySQL, and R to unlock insights and optimize campaigns. With experience in leading teams, mentoring marketers, and executing high-impact digital campaigns, I am always eager to explore innovative ways to drive brand success.

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Want to collaborate? Let’s connect! 🚀